Pasadena Lights Up!

The city of Pasadena has really impressed me lately. A few weeks ago, I received  a little box in the mail from Pasadena Water & Power (PWP). The box contained a couple of spiral-style, compact fluorescent light bulbs (CFLs) by Earthmate. As part of their energy-saving campaign, Pasadena is not only making greater green efforts, they’re offering easy and free alternatives to help residents transition. Here, this latest environmental endeavor, in mailing 53,000 of these energy-saving kits, including CFLS and a $75 vouchers, will:   

“… challenge all Pasadenans to help the city cut 10,000 tons of annual carbon emissions by replacing 10 regular bulbs with 10 energy-saving bulbs and telling 10 friends to do the same. Your family can pledge to make the switch at www.cityofpasadena.net/CFL”

 

Earthmate CFLs are packaged with post-consumer waste materials, but what I liked was that there was even a sweet little bird design on the box. Anyway, immediately after receiving the bulbs, I replaced the lightbulb on my nightstand. Seemingly insignificant, but I felt like I was helping the effort. CFLs use 75 percent less energy than regular bulbs and last ten times longer. Energy creation is a leading cause of greenhouse gases, by using CFLs, individuals can trim down on carbon dioxide and other “greenhouse glasses” being released into our air. For an extra two bucks, you can pick up a CFL at most stores from Home Depot, CVS, Ralph’s to Whole Foods, where regular bulbs are sold. Here are some common places where you can use CFLs:

• Table and floor lamps
• Recessed and overhead lights in the kitchen
• Ceiling fan lights
• Bathroom overhead and vanity lights
• Outdoor flood lights and patio fixtures

One thing you should be aware of though, is that CFLs contain a minute amount of mercury in the glass tubing–three to five milligrams, about the same amount that’d cover the tip of a ballpoint pen. Fortunatley, mercury is never released in your home when CFLs are in use. Therefore, be sure to recycle your dead CFLs as electronic or hazardous waste. Happily, the PWP’s little package even included a list of recycling collection locations and handy pouches, which you can use when they’re ready to toss out. If you’re not a Pasadenan resident or didn’t find one of these neat packages in the mail, don’t fret. You can also look up recycling collection centers, order the eco bulbs and even receive a free 3-pack of CFLs on their website. They also include tips on what to do  and how to avoid mercury contamination if your CFL breaks.
Flip the green switch!

The Subject of My Passion AKA Obsession: Finding Footing in the Publishing World

This week at work, I had to face hearing from a former editor, who only last year, had sent me packing at the end of the work day, tears in tow. At the time, when I was unexpectedly and insensitively cast off by the very journo folks who I’d assumed would jumpstart my career aspirations, I’d felt defeated. I can still remember nimbly scooping up the last of my belongings from my EA desk. I had some great friends/reporters sitting next to me and was beyond devastated knowing I would not see them the next morning or pass our Trader Joes snacks over cubicle walls. When this happened, my goodness, I’d just flown the collegiate womb. I was crushed by the fact that I’d been let go from the first FT publishing job I’d landed! Afterwards, I literally felt nauseous with the devastating thought that I would never find footing again in the publishing industry. Details aside, I did get the boot that beautiful day in August and for whatever reason—good, bad or stupid—it forced me to change my perspective about my industry for the better (I’m still an idealist and want to be an editor for a national pub, working with the likes of Susan Cernek, Susan Shapiro and Plum Sykes).

But as brutal as that experience was, it forced me to grow up fast. Weeks later, I realized that if I was to continue doing what I wanted to do: A freelance journalist, that I was going to have to embrace rejection as a part of my profession. I recently read from How to Get a Freelance Lifethat “In this business, rejection letters are the norm.” I would expand on that and say that beyond just trying to sell ideas for stories, you are selling yourself as a brand. Whether it’s working your nepotism, network, personality or reputation to get work done, every professional writer,who I’ve talked couldn’t get through this industry without employing at least two of those factors. I have used connections to get jobs. I’ve gotten call backs for magazine jobs based on my personality–this I know since I didn’t have the right (read: no) experience for that particular publication’s subject. For another thing, the scarlet F(ired) is pretty widespread in my industry.

It’s like a “rite of passage,” as my boyfriend had pointed it out once. Hmm … It seems the print folks are getting enough rites of passages that would put to shame any fraternities going through rush. It reminds me of one of those store front announcements, “Everything Must to Go!” Well, everything is going, i.e. print news is being bought up, split apart and watered down to online versions. Sorry, some newspaper web versions just can’t compete with their print counterparts.

Some still see the glass half full. Former Vice Presidents and philanthropists seem to do so, even thinking that this is a lucrative time to begin their careers in the news media.

These days I still am a complete ingénue in my industry, but the difference is that I have continued pushing myself through the “rejection” and accrued more experience and a stronger sense of “writer” self because of it. Today, I get to write a lot more that I expected and work with different editors on topics that interest me or that I’ve crafted on my own. And I’m constantly reading tons about my industry. I read FishBowlLA, Mediabistro newsletters, Ed2010 newsletters, Huffington Post, LA Times, Ideal Bite, Daily Candy, Gawker, Glamour’s Storked and Susan Cernek’s blogs (OK, that’s just for fun). Last fall, I even joined a book club just for editors/writers. The girls are so hip and nice! Next on our list is Cathy Alter’s “Up for Renewal: What magazines taught me about love, sex and starting over.” Apparently, the woman hit rock bottom, and decided to take one year off to take advice–no questions asked–from women’s magazines. Not sure if that’d be my route, but I love reading inspiring stories about how people keep the faith, work hard, accomplish dreams and then lead more satisfying lives. I think anyone can grab their dream if they want it and are willing to work harder than they ever have before. For me, working in publishing has become a dominant thought in my head. I’m not joking when I say it’s pretty close to being obsessed with something. I can’t remember spending as much time thinking, planning and acting on something that I wanted to achieve, than with writing. I can spend half my day thinking about what I can do, who I can talk to, or what I can write about to get me where I want to be. But it’s great, it’s a happy obsession passion of mine that I want to live by.

Happily, I’ve even stayed in touch with friends from that job. I will even be seeing some of those folks tonight.

Cheers,
~S

Workspace

You know those little specks that sometimes flick off your toothbrush when you’re brushing your teeth? Yes me too. I really despise having to look at my mirror through an onslaught of Colgate speckles just to check my clean teeth.

Workspace is supposed to be crowded right? There’s downfall to spending an entire day in an air-conditioned office. I come home and it’s like 85-fricken-sauna degrees in my place. Damn the cats must be really mad at me now. Lesson learned: Even if you turn on the a/c for the rest of the evening, your apartment will still feel like that sauna at 24 hours. It’s a/c units people — I’m too broke to have internal.

Workspace for me is just like my brain, scattered and full of stuff. Just take a look at press kit at left (still waiting to be completely read through for story), the newly ram-ed up laptop (I seriously never thought 1 gb of ram would make me that happy, and then, there’s the Maybelline Express finish 60-second nail polish — aptly called “timely rose.”


Yes, in case you noticed the time of this log, it’s late. I work late. People say it’s nice early in the morning because it’s peaceful and quiet. I’d have to say the same for the wee hours at night.


Back to work companeros …